Alternatives matter. Customers who believe your $19 price is fair… won’t pay it if they know about equivalent (in THEIR minds) alternatives for $12. Source: The Tao of Pricing.
Imagine your profits — when you price smart!
Imagine your profits — when you price smart!
Alternatives matter. Customers who believe your $19 price is fair… won’t pay it if they know about equivalent (in THEIR minds) alternatives for $12. Source: The Tao of Pricing.