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Tag Archives: setting prices

Setting Prices

Alternatives matter. Customers who believe your $19 price is fair… won’t pay it if they know about equivalent (in THEIR minds) alternatives for $12. Source: The Tao of Pricing.

Posted byMarlene JensenJuly 13, 2021June 1, 2021Posted inTaoTags:pricing, pricing strategy, setting pricesLeave a comment on Setting Prices
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