Pricing for Business Prospects

If business prospects can accurately measure the the sales your product delivers, give discounts or even a free sample so they’ll try you. Example: A direct-response advertiser will buy frequent ads IF the ads make them money. Show them — with a free ad if necessary — your blog/publication/website will do so. Source: The TaoContinue reading “Pricing for Business Prospects”

Wondrous Rebates

A rebate is a wondrous thing. It lets you discount your price ONLY to your most price-sensitive customers. How? Because only customers worried about the price will take the trouble to redeem one. Source: The Tao of Pricing. See also: 47 Ways to Raise Prices …Without Losing Customers. #pricingpsychology #pricing #entrepreneurs

Something is better than nothing

Receiving something is always more profitable than receiving nothing. Consider this when setting your price on hard-to-sell inventory, remnant airtime or space, or hours you’d otherwise spend contemplating your navel. Source: The Tao of Pricing. See also: Pricing Psychology Report. #pricing strategy #entrepreneurs

Fungible Products & Pricing

Fungible products sell cheap. (Fungible products have little difference from competitors, e.g. two brands of nails or of flour). To escape this classification (which buyers are applying to more and more products), consider bundling your product with another. Examples: A tea pot with an assortment of teas, a book with a short video course forContinue reading “Fungible Products & Pricing”