Easy Price Increases

Need to raise your prices? Consider raising only your “hidden” prices. Most companies have items that are carefully price-shopped by their customers, but also items (add-ons or exclusives) where customers are not as price sensitive. Details on this and 11 other “easy” tactics that allow you to raise prices with no changes to your products/servicesContinue reading “Easy Price Increases”

Should you “fire” some customers?

By not spending money to promote to customers who are not profitable, your average profit per order will rise. Seems “common sense,” but if you look at your marketing you’ll see you’re wasting a lot of money! Plus, every cent you save in those promotion costs goes straight to your bottom line. So explains newContinue reading “Should you “fire” some customers?”

Move your price up to a barrier

By moving your price from, say, $95 to $99 (just under the $100 barrier), you’ve added $4 of pure profit with a good chance of not losing a single customer. So says new book 47 Ways to Raise Prices …Without Losing Customers! by Dr. Marlene Jensen. #pricing #raiseprices #entrepreneurship