Tag Archives: discount pricing strategy

Companies have fallen from increasing sales through price cuts. You cannot “make it up in volume.” But… you CAN make it up selling peripherals. Source: The Tao of Pricing, 2019. #pricingpsychology #pricing #pricingstrategy #entrepreneurs #discountpricing

Why give discounts to the very people who’ve shown themselves most likely to pay full price? Foolishness in the name of “customer retention” is still foolishness. Give your customers something else — ANYTHING else — instead. Source: The Tao of Pricing, 2019. #pricingpsychology #pricingstrategy #discountpricing #entrepreneurs