“If you open yourself to insight, you are at one with insight, and you can use it completely.” — Source: Tao Te Ching. “If you open yourself to the mysteries of pricing, you open yourself to riches.” Source: The Tao of Pricing.
A “reasonable” price is dependent upon the category of the product. Therefore, wise marketers position their products in most-favorable categories. Example: A newsletter costing $495 is an expensive publication — but cheap business advice. Source: The Tao of Pricing.