Because you subscribe to my pricing blog, I wanted to let you know I’m conducting a live webinar tonight at 5:30 PM EDT. It’s $10 (!) because I’m doing it for the non-profit SCORE. Details and link below. Hope to “see” you. SCORE More Profitable Prices for You – In just 90 MinutesWhenThursday, October 20,Continue reading “Pricing Webinar tonight”
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Everybody loves a bargain
Everybody loves a bargain. If you list the “full” cost of all the benefits a purchaser will get and contrast it with the discounted rate s/he is paying… a fortuitous sale is more likely to be yours. Source: The Tao of Pricing. See also: Pricing Psychology Report. #pricing #entrepreneurship
“Open to Riches”
“If you open yourself to insight, you are at one with insight, and you can use it completely.” — Source: Tao Te Ching. “If you open yourself to the mysteries of pricing, you open yourself to riches.” Source: The Tao of Pricing.
A “reasonable” price is dependent upon the category of the product. Therefore, wise marketers position their products in most-favorable categories. Example: A newsletter costing $495 is an expensive publication — but cheap business advice. Source: The Tao of Pricing.