Desperate Competitors

A desperate competitor is likely to discount heavily to get SOME of its customers. Rather than meet ruinous prices — be a goodwill ambassador to your competitor’s customers. Let them ALL know about the discounts being given just to some … so they can also benefit. Those customers will thank you for looking out for them. And they’ll remember you when your desperate competitor goes out of business. Source: The Tao of Pricing. #pricing #pricingpsychology #entrepreneurs