Fungible Products & Pricing

Fungible products sell cheap. (Fungible products have little difference from competitors, e.g. two brands of nails or of flour). To escape this classification (which buyers are applying to more and more products), consider bundling your product with another. Examples: A tea pot with an assortment of teas, a book with a short video course for buyers only, an accounting service with software templates. Source: The Tao of Pricing. See also Pricing Psychology Report. #pricingstrategy

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