When emotions are high, buyers are less price sensitive. Examples: Long-stemmed roses to a man newly in love. Or the fees for a home security system after a break-in. Source: The Tao of Pricing.
Imagine your profits — when you price smart!
When emotions are high, buyers are less price sensitive. Examples: Long-stemmed roses to a man newly in love. Or the fees for a home security system after a break-in. Source: The Tao of Pricing.