To buyers, discounts are always “fair.” Increases are not. Instead of raising your prices for peak times/faster service/etc., raise them across the board. Then discount them for off-peak/slower service/etc. Source: The Tao of Pricing.
Imagine your profits — when you price smart!
To buyers, discounts are always “fair.” Increases are not. Instead of raising your prices for peak times/faster service/etc., raise them across the board. Then discount them for off-peak/slower service/etc. Source: The Tao of Pricing.