Beware of “loss leaders” that could become just-plain-losses. Example: A cellular service attracted droves of customers for its “evenings free” promotion. But… most of them only placed evening calls. Source: The Tao of Pricing.
Imagine your profits — when you price smart!
Beware of “loss leaders” that could become just-plain-losses. Example: A cellular service attracted droves of customers for its “evenings free” promotion. But… most of them only placed evening calls. Source: The Tao of Pricing.