The more your customers invests in your products:
- Time (for learning/training), or
- Money (for peripherals)
…the less likely they are to switch to a lower-priced product. Use this knowledge wisely(!) Source: The Tao of Pricing.
Imagine your profits — when you price smart!
The more your customers invests in your products:
…the less likely they are to switch to a lower-priced product. Use this knowledge wisely(!) Source: The Tao of Pricing.