Rare is the buyer who buys “down” in quality. A Ford discount won’t attract a Mercedes buyer. Research has found that discounts primarily pull buyers from products of the same — or lower — quality. Source: The Tao of Pricing.
Imagine your profits — when you price smart!
Rare is the buyer who buys “down” in quality. A Ford discount won’t attract a Mercedes buyer. Research has found that discounts primarily pull buyers from products of the same — or lower — quality. Source: The Tao of Pricing.