Maybe not, says new book 47 Ways to Raise Prices …Without Losing Customers! If other high quality brands in your market use 99 cents or 99 dollars in their prices — you can get away with it too. But you should see an increase in quality perception — and maybe even in sales — by using numbers close to 99 but which are perceived as denoting a higher quality, such as 95 or 97. Obviously, do NOT move to 100(!) #pricingstrategy #pricing #pricingpsychology #raiseprices