Need to raise prices? If your business uses salespeople, consider outsmarting price bargainers who claim they should pay less because part of your product/service isn’t valuable to them. Agree to accept less only if they agree to the product/service without the disputed feature. Even if it would be hard (or almost impossible) to remove that feature — insist anyway.
Many of them really want that feature — it’s just a tactic to get you to cut your price. When the tactic doesn’t work, you’ve got a full-price sale. Details on this and five other sales/negotiation tactics can be found in new book 47 Ways to Raise Prices …without losing customers. #raiseprices #increaseprofits #pricingpsychology #pricing #entrepreneurs