COVID-threatened businesses may need to raise prices or die

…and there are 47 different ways to do just that without turning away customers. So says pricing author/researcher/professor Dr. Marlene Jensen in her new book 47 Ways to Raise Prices …Without Losing Customers!

It’s for small businesses with shrinking sales and rising COVID costs who are afraid their businesses won’t survive and are sick with worry about laying off employees.

Thirteen of these tactics don’t require you do anything else but raise the price — each utilizing a different psychological principle. Others are tactics you can use in negotiations, or with changes in your product, promotion, positioning, packaging, or distribution. Changes that make the higher price acceptable to consumers. #pricingstrategy #pricing #pricingpsychology #raiseprices

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