Respected Brand Name

Fortunate is the marketer with a respected Brand Name. When customers cannot easily judge quality or effectiveness, this marketer can price higher than competitors. Consumer reviews once reduced the value of many brand names by serving as a trustworthy guide. Today, bad reviews matter; good ones appear no longer as trustworthy. Source: The Tao of Pricing, 2019. #pricingpsychology #pricingstrategy #brandpricing #entrepreneurs

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