Lower Prices

Lower prices relative to your competitors can cause your products/services to be perceived as less desirable due to lower quality. This is true particularly where quality is hard to ascertain. Example: A business newsletter was tested at $97 and $127 per year and received 11% MORE buyers at the higher price. That’s 45% more revenue. Source: The Tao of Pricing #pricingpsychology #pricing #entrepreneurs

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