Riches are Available

Riches are available in overlooked prices. In industries with a menu of prices dependent upon features, the market often judges rate increases by a single option. Give that rate a lower increase. Raise others more. Example: Advertising rates are announced by the 1 time B&W or 1 time 4C rates. Fortunes have been made by higher increases at the other rates. Source: The Tao of Pricing. #pricingpsychology #pricing strategy #entrepreneurs

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