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D-I-Y Pricing Course

Pick Your Price — 10-part course gives time-stressed executives an easy, repeatable price-setting process that will dramatically grow your revenues! Includes one-on-one consult!

Pricing Books

Need to understand pricing psychology? Need to raise your prices? Need a step-by-step process? Here are books to answer YOUR specific needs.

Help for Entrepreneurs

FREE help for creators and entrepreneurs — especially those who have next-to-no money and next-to-no staff.


New product pricing mistakes

When launching a new product, always test a price much higher than you think the market will bear. An axiom: You always OVER estimate how many buyers you can get, but always UNDER estimate how much each will pay. (Source: The Tao of Pricing) #PricingPsychology #pricing #entrepreneurs

Employee purchases & pricing

Products paid for by employees — with company money — can be priced higher. …unless they are bought by purchasing agents. Source: The Tao of Pricing. #pricingpsychology #pricing #entrepreneur