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D-I-Y Pricing Course

Pick Your Price — 10-part course gives time-stressed executives an easy, repeatable price-setting process that will dramatically grow your revenues! Includes one-on-one consult!

Pricing Books

Need to understand pricing psychology? Need to raise your prices? Need a step-by-step process? Here are books to answer YOUR specific needs.

Help for Entrepreneurs

FREE help for creators and entrepreneurs — especially those who have next-to-no money and next-to-no staff.

PRICING “TIP OF THE WEEK”…

Purchasing Agents

Purchasing agents may lie about your competitors’ prices. The wise marketer agrees to meet competitor prices ONLY if the purchasing agent puts them in writing. Source: The Tao of Pricing. #pricingstrategy #pricingpsychology #entrepreneurs

Getting a higher price

When do consumers consider $895 for a refrigerator a better price than $825? If the $895 is discounted from $995. Source: The Tao of Pricing. See also: 47 Ways to Raise Prices …Without Losing Customers. #pricing psychology #pricing #entrepreneurs

Buyers Hate Price Increases

Buyers hate price increases more than they love discounts (Prospect Theory). Therefore don’t raise your prices(!) A marketer with a high enough “basic” price can merely reduce the amount of the offered discount. This can be a 2-step process. 1. Raise your basic price, but increase your discount so your customers pay the same asContinue reading “Buyers Hate Price Increases”