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Pricing Courses

Avoid the 2 biggest pricing mistakes!FREE video. Most companies make one of these COSTLY mistakes – are you one of them?

Pick Your Price — 10-part course gives time-stressed executives an easy, repeatable price-setting process that will dramatically grow your revenues!

Pricing Books

Need to understand pricing psychology? Need to raise your prices? Need a step-by-step process? Here are books to answer YOUR specific needs.

Help for Entrepreneurs

FREE help for creators and entrepreneurs — especially those who have next-to-no money and next-to-no staff.

PRICING “TIP OF THE WEEK”…

Do you use this terrible pricing strategy?

Cost-plus pricing is where you calculate your costs, then add a percentage to it for profits. It is used by most companies. Cost-plus pricing is required only where you sell customized products/services — where every order is different. For all other products/services — it’s the worst pricing strategy you can use. In fact — youContinue reading “Do you use this terrible pricing strategy?”

Using Excess Production Capacity

If you have excess production capacity for your premium brand product, consider a lower cost version as well. However, make it a separate brand (or manufacture it for a private-label client) instead of cheapening your premium-brand image. Source: The Tao of Pricing.